For promoters planning a pre-sale launch
A 149-page guide to pre-sale registration, an AI skill that asks you questions and then builds your pre-sale page, and the full master prompt. The number to plan around: median 13 days from registration going live to on-sale (Measured, 90 event groups).
£37 one-off
The problem
You know the event is good. What is harder to know is how long to run registration, what the list should sell, and who builds the page.
Across 90 event groups, registration went live a median of 13 days before on-sale (Measured). Without a reference like that, most people pick a number by feel.
Chapter 4 turns registrations into expected ticket sales by price band. Each cell is labelled Measured or Mixed, so you know how far to trust it.
A registration page has to convert, send clean events to your ad platforms and ask for consent properly. The guide covers all three, and the master prompt builds them together.
A list only helps if you follow up. Across 31 events a median of 19.6 people per 100 registrants joined the WhatsApp community (Measured). Communities under 10 members were left out, so treat it as a high estimate.
Read it, run it, or hand it to your AI assistant. The sample chapter is free and is not part of the paid download.
Twenty-four chapters in five parts, from planning the launch to running it, then seven appendices: the full master prompt, a UTM standard, message templates, checklists, benchmark tables, a glossary and sources. Every number carries a label and a sample size.
PDF Event-Launch-Guide.pdf
An installable AI skill that asks you questions about your event, then builds your pre-sale page.
presale-landing-builder.zip
The same text as Appendix A, as a plain text file. Paste it into your AI coding assistant if you would rather not install the skill.
TXT Event-Launch-Guide-Master-Prompt.txt
Step by step instructions for adding the pre-sale page skill to your AI tool.
PDF Install-the-Pre-sale-Page-Skill.pdf
A 13-page PDF with the contents and chapter 4. From registrations to ticket sales by price band, with low, typical and hot cases. It stands on its own, so you can read it before you buy.
Twenty-four chapters in five parts, then seven appendices. Chapter 4 is the free sample.
Why a registration list works, how early to start, how long to run it, and what the list should sell.
Reggie, Meta forms or your own site, then the build, the tracking, the data and the one prompt.
Meta registration campaigns, the other channels and how to run ads from your editor.
The WhatsApp community, early access, email, SMS, your CRM and what it all costs.
The launch run sheet, how to measure and learn, and the anonymised case library.
The tools you copy from, and the evidence behind the numbers.
For the median event, about a quarter of the final pre-sale list arrived in the first 24 hours and four in five by day 7. Use it to check that a registration window is long enough.
E Labs registration data to 5 October 2026. See chapter 2 and Appendix E of the guide.
The master prompt
The master prompt is the same text as Appendix A and the TXT file in your download. It makes the assistant read your brief first and ask for anything missing before it writes a line of code. Below is a short excerpt.
Check before you use the answer
ROLE: You are a senior full-stack engineer and a patient teacher. I am an event promoter, not an engineer, and I have never used GitHub or Vercel. Build me a high-converting pre-sale registration landing page with the stack, rules and phases below. Write plain British English and explain as you go.
HOW WE WORK
1. Read the BRIEF first. If any REQUIRED field is empty or vague, ask for every missing field in ONE message and wait. Do not write code and do not guess. For OPTIONAL fields use the default and say so.
4. Explain every command you ask me to run: what it does and what success looks like.
BRIEF (fill every line; each is REQUIRED or OPTIONAL)
event_name: REQUIRED [public name of the event]
city_or_area: REQUIRED [free text, as fans say it: a town, a district, "near the coast"]
dates: REQUIRED [start and end date with year, and the time zone]
capacity: REQUIRED [approximate number]
ticket_price_range: REQUIRED [currency and range, or "not announced"]
early_access_offer: REQUIRED [what a registrant gets and when, e.g. "on-sale link 1 hour early"]What it does next
It reads your brief. If a required line is empty or vague, it asks for every missing line in one message and waits. It does not write code and it does not guess.
Then it builds in nine phases. After each one it says what it built, runs the checks, tells you what to click and what you should see, and stops until you reply.
This is a short excerpt. The full master prompt is in Appendix A and in the TXT file.
Read this before you buy
Every number in the guide carries a label and a sample size. Meta results are Meta-attributed, so they undercount sales that come through WhatsApp, email or direct visits.
Measured is E Labs data, with the sample size beside it. Mixed is measured inputs plus an assumption we state. Planning assumption is an E Labs rule of thumb we have not measured independently. External is published by someone else, with the link and the date checked.
No ticketing case at £30 and over has first-hour or 24-hour data, so those cells in the registrations-to-tickets tables are Mixed planning ranges, not measurements. Small lists also read high.
Vendor prices and menu names in the guide were checked on 5 and 6 October 2026, and each carries its date. They change, so check anything dated before you rely on it.
The versions it pins passed our checks in a scratch project, and the reference database file passed 46 checks in a local stand-in, not on a live Supabase project. The skill has test cases but has not had a live model run. The prompt tells the assistant to flag anything it cannot confirm.
Your event, audience, price and creative still matter. Nothing here promises registrations or ticket sales.
Pricing
Pay once and download everything straight away. No subscription.
Event Launch Guide
£37 One-off payment
All sales are final
You get the files straight away, so there are no refunds or cancellations once the download starts. Check fit with the free sample chapter first. Your legal rights for faulty or misdescribed digital content are not affected. The refunds and cancellation policy has the details.
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Who made this
Elliot Matthews is the founder of E Labs, a London event marketing agency. He has spent more than a decade promoting live events, from club nights to festivals.
The guide is based on E Labs launch data, with every figure labelled and its sample size shown. The AI skill and the master prompt are there so you can build the page without hiring a developer.
Questions
Something missing? Email us and we'll answer it properly. elliot@e-labs.agency
A PDF guide to running a pre-sale registration launch for an event. It covers how early to start, how long to run registration, what the list is likely to sell, how to capture and track registrations, how to drive traffic, how to follow up, and a launch run sheet.
It is based on E Labs launch data, and each number is labelled Measured, Mixed, Planning assumption or External. The download also has an AI skill, the full master prompt and an install guide.
Event promoters and marketers, from club nights to arenas and festivals, and the agencies that work for them. It does one job: the pre-sale registration launch. It is not a general course in event marketing.
No. One route needs no code at all: Reggie, which E Labs owns and runs. In the other route an AI assistant writes the page for you.
You will still need to follow instructions, run the commands the assistant explains, set up accounts and check what it builds. Chapter 5 compares the routes, including when not to use Reggie.
Yes, and the numbers are split by event type where the data allows. The median gap from registration going live to on-sale was 13 days for club nights, 14 for mid-size shows and 14 for festivals and arenas (Measured, 90 event groups in total). Outside club nights the samples are small, so read those as direction.
The guide has three reference calendars: a club night, a mid-size show and a festival or arena. Where the data is thin, it says so.
A PDF reader for the guide. To use the skill or the prompt you need an AI assistant that can load a skill or take a long prompt. For the build-your-own route you also need accounts with GitHub, Vercel and Supabase, and chapter 7 takes you through them.
A live page needs paid plans on some of these, and chapter 21 prices everything with the date each price was checked (5 or 6 October 2026). The Reggie route needs a Reggie account instead.
They are separate guides with separate files. The Playbook is built around 100 anonymised Meta ad programmes and plans a whole ad campaign. The Launch Guide is about the registration launch: timing, the page, tracking, the follow-up and the run sheet. It has two chapters on Meta, one on registration campaigns and one on budgets, tests and rules, so some ground overlaps.
We have not set up a discount for existing owners.
We can't promise that, and nobody honest can. The guide gives you measured timings, expected ranges and a build you can check. It is not a guarantee. Your event, audience, price and creative matter too.
presale-landing-builder is an installable AI skill that asks you questions about your event, then builds your pre-sale page. The install guide shows how to add it to your AI tool. The master prompt is the alternative if you would rather paste than install.
You get four files: the PDF guide, the AI skill as one zip, the master prompt as a text file and a step by step install guide (PDF). After payment you can download everything straight away. It is a single payment of £37, with no subscription.
All sales are final, so check fit first: the free sample chapter is on this page. Your legal rights for a faulty or misdescribed file are not affected, and if a file will not open we will fix it. The refunds and cancellation policy has the details.
This is Edition 1, October 2026, with data to 5 October 2026. We have not promised updates or free upgrades, so please buy it for what it is today. Prices and menu names in the guide carry the date they were checked.
Yes. Put your email in the form near the bottom of this page and we'll send you a free sample chapter: chapter 4, What to expect.
If Event Launch Guide is the only one you need, buy it on its own for £37. The Event Marketing Bundle has all three E Labs guides for £79. Bought separately they cost £133, so the bundle saves £54.
The bundle is a flat £79 for people buying all three guides at once.
Like every E Labs guide, the bundle is final sale. Each guide has a free sample chapter so you can check fit first.
Free sample chapter
Leave your name and email and we'll send you a free sample chapter: chapter 4, What to expect, which turns registrations into ticket sales by price band. It stands on its own, so you can judge the guide before you decide.
The Event Launch Guide
One payment, instant download, and a Free sample chapter to check fit first.
£37 one-off
E Labs guides
Plan your event's Meta ads from 100 real campaigns, with an AI planner skill that interviews you about your event.
£37 one-off
See Event Meta Ads Playbook101 prompts, a 104-tool directory and five AI skills for event promoters, with dated prices and honest limits.
£59 one-off
See AI for Event MarketingEvent Marketing Bundle
All three guides for £79. Bought separately they cost £133, so the bundle saves £54 if you want all three.
