For promoters who want to use AI well
A 255-page guide to AI in event marketing, with 101 prompts, a directory of 104 tools and a pack of five AI skills. It also covers all 40 lessons of the AI for Event Marketers course as written walkthroughs and exercises. Prices and model names are dated, and nothing is promised that we cannot show.
£59 one-off
The problem
There are plenty of tools and plenty of opinions. What a promoter needs is a short list of jobs, a prompt for each, and a way to check the answer before it goes public.
Models, plans and prices change month to month. The guide picks tools by job, with a dated price table and a one-page monthly check, so your stack does not go stale.
A prompt that names the facts it may use, asks questions first and says what the answer should look like is one you can reuse. The library has 101, each with variables and a check.
The guide shows how to build a voice pack from your own posts and emails, and how to strip the habits that make AI copy easy to spot.
A model writes fluent text whether or not it knows the answer. A five-fact check on every draft, and a named person who signs off, keeps wrong dates and prices off your channels.
Read it, copy from it, or load the skills into your AI assistant. The free sample is a taste of the guide and is not part of the paid download.
25 chapters in 8 parts, from setting up your AI workbench to a 30-day adoption plan and a course workbook, plus 4 appendices: a verified resource directory, the prompt library, a glossary with the monthly model check, and a map of the AI course lessons.
PDF AI-for-Event-Marketing.pdf
Every prompt in the guide in one spreadsheet. Each has an ID, the variables to fill in, a check for the answer, a note on what a good answer looks like and a model note.
A one-page AI policy with a pre-publish checklist, a time-saved log with a three-task test, and a monthly model check card. All of it as plain files you can edit. The zip also holds a copy of every companion file.
ZIP AI-for-Event-Marketing-companion-files.zip
Each tool and link has what it is for, its free tier, its data-training setting and the date it was checked, 5 or 6 October 2026.
CSV AI-for-Event-Marketing-Tool-Directory.csv
Skills for checking a daily report, drafting follow-ups, writing poster briefs, checking a post before it goes live and building a voice pack. Each comes with three test cases.
AI-for-Event-Marketing-Skill-Pack.zip
Twenty-five chapters in eight parts, with four appendices. The free sample has the Welcome, chapter 1 and chapter 3.
Choose a small stack on purpose, switch on the privacy settings and write prompts that give you something you can check.
Copy in your voice, images and video, and ad creative tested with a plan instead of a guess.
Research, reporting and forecasting with numbers you can verify by hand.
Small tools, short skills, connectors and automations, each with a human gate. Optional if you want a no-code routine.
Replies to customers, data protection, copyright, platform rules and a policy a small team can follow.
What it costs, what it saves, and a 30-day plan that turns the guide into a routine.
All 40 lessons of the AI for Event Marketers course, as written walkthroughs and exercises, with benchmark images.
The directory, the prompt library, the glossary and the map back to the course.
A prompt from the library
This is prompt P-01-01 from chapter 1, word for word. It tells the model to use only what you give it, to ask questions first, and to return a table you can check. The square brackets are the variables you fill in.
Check before you use the answer
You are a marketing operations adviser for live events. Use ONLY the information I give you. Do not invent tools, prices, results or time savings. If anything is missing, ask me up to five short questions first and wait for my answers.
About me: I promote [EVENT TYPE] with a capacity of [CAPACITY]. The work is done by [TEAM]. Tools I already pay for: [TOOLS I ALREADY PAY FOR].
My recurring tasks, one per line, with how often I do each:
[TASK LIST]
For each task give its stage (planning, launch, on-sale or post-event), a label (AI drafts, AI transforms, AI checks or Human only), what I must supply, what I must check before it goes public, and the cost of a mistake (low, medium or high) with a one-line reason.
Format: a table with the columns Task, Stage, Label, I supply, I check, Risk. Then name the three tasks I should try first (done often, cheap if wrong) with one reason each. End with a list called Assumptions.What a good answer looks like
A table with one row per task you listed and nothing you did not list.
The three starter picks are frequent, low-risk drafting jobs, for example weekly caption drafts, not rare or high-risk ones, for example refund replies. It ends with a short Assumptions list.
The prompt library gives every prompt a check, a note on a good answer and a model note. This one works on any capable chat model, with no file upload or web search needed.
Read this before you buy
This is Edition 1, October 2026. Facts were checked on 5 October 2026. Where the guide quotes a number it carries a label: Measured, Mixed, Planning assumption or External.
Model names, plans and prices are as of October 2026 and they move fast. Check a plan page before you pay for it. The monthly model check, a one-page routine, shows you how to re-check your own stack.
The guide does not say AI saves you a set number of hours. Chapters 1 and 16 show you how to time three of your own tasks, with and without AI, and keep a log.
Every prompt comes with a check, and the guide teaches you to test each one on your own events. It does not publish results of running every prompt on every model.
The notes on data protection, copyright, platform AI labels and advertising claims summarise public regulator and platform pages as of October 2026. Check the current rule before you rely on it.
E Labs also sells other event marketing guides and a course, and builds the Reggie registration platform. Where one of them is the right tool, the guide says so and labels it. Every other tool is named because it does the job.
Your event, audience, price and creative still matter. Nothing here promises registrations or ticket sales.
Pricing
Pay once and download everything straight away. No subscription.
AI for Event Marketing
£59 One-off payment
All sales are final
You get the files straight away, so there are no refunds or cancellations once the download starts. Check fit with the free sample chapter first. Your legal rights for faulty or misdescribed digital content are not affected. The refunds and cancellation policy has the details.
Secure card checkout by Stripe. By buying you agree to the terms of sale and refunds and cancellation policy.
Who made this
Elliot Matthews is the founder of E Labs, a London event marketing agency. He has spent more than a decade promoting live events, from club nights to festivals.
The guide is built from the AI workflows E Labs uses for event marketing and the lessons of the AI for Event Marketers course. Every price and tool claim carries the date it was checked.
Questions
Something missing? Email us and we'll answer it properly. elliot@e-labs.agency
A 255-page PDF guide, a prompt library of 101 prompts (CSV), a tool directory of 104 tools and links (CSV), and a pack of five AI skills (zip). You also get companion files: a one-page AI policy with a pre-publish checklist, a time-saved log with a three-task test, and a monthly model check card.
One companion zip holds all the companion files together. After payment you can download everything straight away. It is a single payment of £59, with no subscription.
No. The Starter path is chapters 1 to 9 and 14 to 17. It gives you a working routine with no code: copy, images, research, reporting and safe replies. The Builder path adds chapters 10 to 13 for small tools, skills, connectors and automations, and is optional.
Chapters 18 to 25 are the course companion: 18 to 21 cover the course topics and 22 to 25 are a workbook with a walkthrough and an exercise for every lesson. You can read them beside the course or on their own.
Any capable chat assistant will run the prompts, and each prompt has a model note. The guide chooses tools by job, then shows one dated example, so it still helps if a model is renamed. Chapter 2 gives you a starter stack with five slots.
The tool directory lists each tool with its free tier and data-training setting, so you can start on free plans and see what changes when you pay. Chapter 16 puts a cost on each workflow.
E Labs has an AI for Event Marketers video course with 40 lessons. Chapters 18 to 21 cover the course topics with the benchmark images, chapters 22 to 25 give every lesson a written walkthrough and exercise, and Appendix D shows the page where each lesson is covered. Course prices and client figures are not reprinted.
You do not need the course to use the guide. The guide stands on its own.
It is written for promoters, small agencies and in-house marketers at venues and festivals who already sell tickets. The jobs are the same for a club night or a festival: copy, creative, research, reporting, replies and checks. It is not aimed at teams that need enterprise AI governance or procurement.
We won't give you a number, because we can't know your tasks. The guide gives you a method instead: time three of your own tasks by hand, then with AI, and count the minutes you spend checking the output. The time-saved log is in the download.
Each skill is a folder with SKILL.md, the instructions, and TESTS.md, three test cases to run before you rely on it. There is no installer. Copy the folder into the skills folder of your AI tool, or paste the text into a project or a new chat.
Every skill suggests or drafts. None of them sends, publishes, buys or changes anything.
No. The Event Launch Guide is about the pre-sale registration launch, and the Event Meta Ads Playbook is about planning Meta ads. This guide is about using AI across the whole job. Some topics touch, and the guide points you to the other two where they are the better place to go.
We have not set up a discount for existing owners, and the bundle has no credit for a guide you already own. See "Should I buy this guide or the bundle?" below.
No. The notes on data protection, copyright, platform rules and advertising claims are general information, based on public regulator and platform pages as of October 2026. Check the current rule before you rely on it.
This is Edition 1, October 2026, with facts checked on 5 October 2026. We have not promised updates or free upgrades, so please buy it for what it is today. The monthly model check shows you how to re-check models, plans and prices yourself.
All sales are final, so check fit first: the free sample chapter is on this page. Your legal rights for a faulty or misdescribed file are not affected, and if a file will not open we will fix it. The refunds and cancellation policy has the details.
Yes. Put your email in the form near the bottom of this page and we'll send you a free sample: a 17-page PDF with the Welcome, chapter 1 and chapter 3.
If AI for Event Marketing is the only one you need, buy it on its own for £59. The Event Marketing Bundle has all three E Labs guides for £79. Bought separately they cost £133, so the bundle saves £54.
The bundle is a flat £79 for people buying all three guides at once.
Like every E Labs guide, the bundle is final sale. Each guide has a free sample chapter so you can check fit first.
Free sample
Leave your name and email and we'll send you a free sample: a 17-page PDF with the Welcome, chapter 1 (what AI changes for promoters, and what it does not) and chapter 3 (prompt craft), 12 pages of the guide itself. It stands on its own, so you can judge the guide before you decide.
AI for Event Marketing
One payment, instant download, and a Free sample chapter to check fit first.
£59 one-off
E Labs guides
Plan your event's Meta ads from 100 real campaigns, with an AI planner skill that interviews you about your event.
£37 one-off
See Event Meta Ads PlaybookPlan your pre-sale from real E Labs launch data, with an AI skill that builds your pre-sale page.
£37 one-off
See Event Launch GuideEvent Marketing Bundle
All three guides for £79. Bought separately they cost £133, so the bundle saves £54 if you want all three.
